Marketing and Digital Communications MSc
London, United Kingdom
Format
Full timeDuration
12 monthsIntegrating mainstream marketing and communication theories with relevance to the digital environment, the MSc Marketing and Digital Communications programme provides an insight into developing practical strategies for marketing and communications,taking into account the constraints, opportunities, risks and technical elements of different digital platforms.
The course explores the strategies that drive marketing and communication campaigns, covering topics such as new product development, crisis communications and green marketing.
- Gain a broad overview of the relationship between marketing and the digital economy, from a global perspective.
- Learn to apply marketing concepts to relationship-building and networked communication.
- Learn from academics engaged in world-leading research into digital media, digital methodologies and marketing.
This programme is suitable for individuals who are looking to work in marketing, internal or external communications, social media, public relations, and advertising roles, in commercial or non-commercial sectors.
