International Marketing and Consumer Psychology MSc
London, United Kingdom
Format
Full timeDuration
12 monthsThe MSc Marketing and Consumer Psychology programme is designed to teach a combination of critical, strategic, and methodological skills in marketing, with an emphasis on consumer behaviour, psychology and consumption culture. Students will learn how to develop customer orientation approaches to drive strategies and branding campaigns, and how to devise consumer relationships within digital environments. You will also have the opportunity to pursue an industry-based consultancy project, apply marketing knowledge and skills to real-world cases, and participate in business simulations.
- Specialise in B2C marketing - marketing with a consumer orientation.
- Learn from academics with expertise in consumer psychology, consumer culture, services marketing and online consumer behaviour.
- You'll be taught to examine normative consumer behaviour concepts and consider their relevance to the Global South and non-western contexts.
Graduates of this programme will be well-equipped to pursue roles in marketing-related sectors both in the UK and internationally, as the ability to use psychology to drive consumer engagement is sought within many marketing teams in public, private and third sector organisations. They may also wish to consider specialised roles inconsumer research, customer insights or CRM communications.
