Queen Mary, University Of London, School Of Business And Management

Marketing and Digital Analytics MSc

London, United Kingdom

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Format
Full time
Duration
12 months

The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses.

  • Specialise in data analytics and their use in B2B and B2C marketing, and beyond.
  • Examine techniques to measure, track and code human and consumer behaviour.
  • Explore the opportunities and challenges within the Big Data economy.

Graduates of this course will be well-placed to pursuerolesin social media management, marketing campaign management, market research, advertising, SEO, CRM communications, marketing analytics or business analytics.

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Accreditations

AACSB
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Campus

Address: Queen Mary University of London, Mile End Road, London, United Kingdom