Marketing MSc
London, United Kingdom
Format
Full timeDuration
12 monthsSustained by a social science-based approach, the MSc in Marketing programme at Queen Mary explores the theoretical and practical side of marketing and how marketing can help explain and address contemporary business and societal issues. The course is unique in its emphasis on the intersections between marketing and other management and social phenomena, and fields of inquiry.
The MSc Marketing programme is a generalist programme that covers a wide range of topics, including Consumer Behaviour, Business-to-Business Marketing, Digital Marketing, Brand Management, AI and Big Data in Marketing, and more, providing graduates with a competitive advantage in the job market. Students will also be able to choose from a variety of optional modules covering different aspects of marketing and business.
- Study global brands and their roles in creating relationships in a global market.
- Learn how to design a range of marketing strategies.
- Learn to recognise ethical dilemmas in marketing and apply ethical and organisational values to situations and choices.
This programme will provide you with a solid foundation to pursue roles in marketing agencies, as well as working in-house at companies across the public and private sectors.
Graduates of this course are working in roles such as:
- Account Manager
- Market Analyst
- Marketing Manager
- Global Marketing Director
- Business Strategy Manager
at companies such as Diageo, Facebook, Digitas, RR Donnelley and EY.
