Università IULM

Milan, Italy

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About

IULM University is commonly recognized as the Italian pole of excellence for training in the fields of Communication, Languages, Tourism and Valorization of Cultural Heritage, professional areas nowadays very receptive and particularly stimulating. Strengthened by a vocation aimed at integrating cultural preparation and professional skills, the University is positioned as a meeting point between the academic world and the labor market. It guarantees all students a solid preparation, offers innovative didactic paths, offers up-to-date services, activates contacts with the labor market and encourages study experiences abroad. Its mission is to train professionals who are able to face the challenges and seize the opportunities that arise from international scenarios, but it is also to shape men and women who are aware of themselves and their own value.

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Programs

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Strategic Communication
The Master's Degree Course in Strategic Communication is a pathway in English aimed at those interested in working in the field of strategic, corporate and institutional communication in companies, public institutions, international organisations and strategic consulting firms. Graduates in Strategic Communication study in a complete and in-depth manner the areas of specialisation of communication, starting from the basics of the profession up to its most innovative applications linked to the use of Artificial Intelligence and digital media. The professional outlet profiles are numerous and transversal to different sectors (fashion, pharmaceuticals, digital innovation, ...), because the Course offers students very flexible…
Program format
Full time
Campus
Milan, Italy
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Hospitality and Tourism Management
The Master of Science in Hospitality and Tourism Management (HTM) is a dual degree programme developed by Università IULM in Milan (Italy) with the Rosen College of Hospitality Management at the University of Central Florida, Orlando (USA). The teaching mix comprises 10% distance learning to acquire basic knowledge; 20% traditional lectures and 70% hands-on practice and training in a company. Two thirds of the faculty is made up of professors from partner universities and visiting professors from major schools of hospitality and one third managers from leading companies of tourism industries. A wide range of innovative elective courses lets you design a customized…
Program format
Full time
Campus
Milan, Italy
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Marketing, Consumer Behaviour and Communication
Marketing today means being present in the mind and life of the consumer with your brand, offering experiences and opportunities for contact with your products in physical and digital sales networks, and generating relationships and online conversations with your customers. The Master’s Degree Course in Marketing, Consumption and Communication teaches students how to do all this in a modern, professional and effective way. The course will enable them to acquire the knowledge and application skills needed for marketing and corporate, brand and product communication. At the end of the training, the student can use ‘classic’ media and digital media, above-the-line…
Program format
Full time
Campus
Milan, Italy
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Fashion Communication and Luxury Strategies
The Master’s Degree Course in Fashion Communication and Luxury Strategies offers an advanced course to enter the world of fashion and luxury with full awareness of the challenges of what are now fully global industries. The Course aims to train fashion and luxury communication professionals, managers, and business consultants so that they are capable of facing the challenges of contemporary communication, contextualising them, and transferring products and experiences to the public with a new language; they will also be capable of taking on roles of responsibility within established or start-up companies, and of seizing all the opportunities of complex systems.…
Program format
Full time
Campus
Milan, Italy
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Università IULM