Marketing, Consumer Behaviour and Communication

Marketing today means being present in the mind and life of the consumer with your brand, offering experiences and opportunities for contact with your products in physical and digital sales networks, and generating relationships and online conversations with your customers. The Master’s Degree Course in Marketing, Consumption and Communication teaches students how to do all this in a modern, professional and effective way. The course will enable them to acquire the knowledge and application skills needed for marketing and corporate, brand and product communication. At the end of the training, the student can use ‘classic’ media and digital media, above-the-line and below-the-line, in an integrated manner. The training uses a uniquely innovative formula, structured in three specialisations to allow a high degree of customisation according to students’ interests and companies’ needs: Brand Management, Retail Management and Digital Marketing Management. The highly operational approach and the ongoing participation in the teaching of representatives from the corporate world and the business community will help students develop problem-solving skills and sensitivity and acquire the conceptual foundations and operational skills necessary to take on roles of responsibility in brands in the retail world and the new digital setting. *English-delivered curriculum to be offered from AY 2024-25 – pending approval by the Ministry of University and Research