Master in International Marketing Management
Milan, Italy
Format
Full timeDuration
15 monthsTuition fee
12000 €The Master in International Marketing Management (MIMM)prepares students for a successful career in internationalmarketing management, whether in a large multinational firm, a smaller company, or his/her own business.
Students acquire the knowledge and competencies required to analyze the international markets and to take on managerial, commercial and marketing responsibilities. It enables students to work in international contexts thanks to a unique training process that:
- virtuously integrates the economical-managerial disciplines with the psychological-organizational ones
- trains professionals to comprehend and put into action a cross-culturalapproach in the negotiation and strategy development phase.
Students must learn to continuously adequate themselves to various and dynamic business contexts. A mix of different competencies will enhance the quality of the learning environment and allow students to share different perspectives of the marketing field.
The Master ischaracterized by active learning and student interaction, aimedat developing individual skills of analysis and decision-making. In particular, the traditional teaching methods through thepresence of academics with international profiles, managers,case discussions, role plays, individual or group projects, alsocommissioned by companies and business organizations andseminars.
