Master of Innovation specialization in Digital Marketing and Data Analytics
Paris, France
Format
Full timeDuration
24 monthsTuition fee
38500 €The Master of Innovation specialization in Digital Marketing and Data Analytics offered by emlyon business school diplomas is accessible after a Bachelor's degree minimum (in 3 or 4 years). This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of companies whose scope is resolutely oriented towards international markets.
This program includes a professional mission at the end of the course for a minimal duration of 4 months (internship, fixed-term contract or permanent contract).
The The Master of Innovation specialization in Digital Marketing and Data Analytics pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data driven marketing.
The program is divided into four professional skills you will acquire during the two years to master the data and digital work environment. You will learn how to pilot a digital marketing strategy, plan, report and forecast with business analytics and automation, utilize programmatic skills to contribute to marketing challenges, and identify new responsible opportunities in a data-driven environment.
The program is designed to make you understand and use the most innovative technologies: at the end of your degree, you will master Python, SQL, Excel, Power BI, and Tableau. You can also dig into Robotic Process Automation, R, or Dataiku. In addition, you will be able to visualize, analyze, and use the data to build and implement a digital strategy for any company.
