Bayes Business School (formerly Cass)

MA Public Relations and Strategic Communications

London, United Kingdom

Format
Full time
Duration
12 months
Start date
29 September, 2025

The MA in Public Relations and Strategic Communications equips you with a range of communication skills to excel in this dynamic and growing field.

You will learn how to use communication tools to influence attitudes and individuals and learn the ethical obligations that come with this knowledge. You will progress to mastering media relations, reputation management, and social media/community management.

Electives like health or political communications allow you to customize your knowledge and you have a chance to test your skills in professional setting with a placement in the industry.

Students on this course will have the opportunity to connect with industry in a structured way, through guest speakers, bespoke placements, field trips and networking events. Our staff have established strategic partnerships with London-based PR and Marketing Communication agencies, such as Fully Vested.

What others are saying about this course:

"Bringing digital content and skills into the core PR MA is greatly needed - so much of our work [in PR and marketing] is either with influencers or digital publications and understanding how they are similar and different to traditional media is essential. The focus on pitching in essential skills is important too - learning how to sell a story is one of the most important skills the next gen can offer."(Tom Rouse, Creative Director, Pitch Marketing).

This degree is recognised by Chartered Institute of Public Relations (UK).CIPR is the world's only Royal Chartered professional body for public relations practitioners. It is a professionally recognised industry leader and provider of sector leading education. They specialise in industry best practice for creative, technical and ethical practice in PR.

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Accreditations

AACSB AMBA EQUIS

Campus

Address: Northampton Square, London, United Kingdom