SKEMA Business School

MSc Digital Marketing and Business of Entertainment

Sophia Antipolis, France + 1 more

Format

Full time

Duration

24 months

Tuition fee

35000 €

Intake(s): September Campus(es): UCLA Extension, Los Angeles (USA) SKEMA and the prestigious US university UCLA Extension offer a programme specifically coconstructed to meet the challenges of transformation and expansion in the entertainment sector. All students follow a common programme in digital marketing and Business of Entertainment: Digital marketing tends to use tools that are increasingly close to the film industry, while the entertainment industry uses digital marketing more and more widely for promotion. Video content platforms like Netflix, Amazon Prime, Disney+, and the industry on a larger scale, have accelerated the need for content and its promotion. This has created new opportunities for students. UCLA is ranked 13th Best Global University (US News & World Report 2021 rankings) and is the number-one public university in the United States. The best researchers in the world work there and its alumni network includes scholars, researchers, athletes, Oscar-nominated actors and directors, leaders in government, etc. UCLA Extension has been UCLA’s continuing education for over 100 years. The classes are taught by instructors with practical knowledge of the actual business, with the aim of facilitating students’ transition into the professional world. Internationally recognised credits are attached to all UCLA Extension programmes.

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