Master of Science (MSc) in International Tourism Management

Be ready for the global tourism industry.

Do you want create memorable experiences for tourists while balancing economic, environmental, and social interests? This degree will prepare future managers to enter one of the most exciting and fast developing sectors worldwide - International Tourism Management. You will engage with cutting-edge topics such as experience design, the sharing economy, smart cities, innovation in recommender systems and online booking platforms, as well as virtual reality-enhanced tourism experiences.

The only Master of Science program in Austria awarded the United Nations World Tourism Organization’s TedQual Certification, the program focuses on leadership and management, specifically with regards to hospitality-related companies, tourism marketing, tourism planning organizations, and policy makers. You can also customize your degree with a specialization based on your interests and strategic outlook for your career.

Specializations

Digital Marketing

Entrepreneurship, Innovation and Leadership

Innovation and Experience Design for Tourism

Real Estate Management

Sustainable Management and Policy

Data Science

Study Plan

First Year:

In the first year, students explore data analysis, tourism economics, global marketing, new media tools, and business ethics. They specialize in areas of interest, gaining expertise in the diverse field of international tourism management.

Second Year:

The second year emphasizes innovation management, understanding tourist behavior, and completing a master's thesis. Students engage in a tourism business project, apply their knowledge to real-world scenarios, and deepen their expertise through specialization courses.

WHY TO STUDY AT MODUL UNIVERSITY VIENNA?

Affiliate Network of Harvard Business School

Modul University Vienna is a member of the MOC Affiliate Network of Harvard Business School (HBS). This affiliation gives our students the unique opportunity to study the prestigious Microeconomics of Competitiveness course, utilizing materials crafted by the Institute for Strategy & Competitiveness at Harvard Business School.

Exchange Semester

See the world and engage. Make your student life a truly international experience by going on exchange in your third semester to Madrid, Barcelona, Philadelphia or Orlando. Our students take part in international student conferences, as well as present their own projects with key industry players.

Industry Excellence Program

Modul University Vienna appreciates the value of mentorship. Our top students with high results are rewarded every year by joining the Industry Excellence Program. Selected students will receive firsthand management mentoring from senior representatives of Austrian and international companies.

Business Graduates Association (BGA)

We are members of Business Graduates Association (BGA); this is the impartial authority on postgraduate management education and is committed to raising its profile and quality standards internationally for the benefit of business schools, students and alumni and employers. BGA membership comes along with several free resources for our students and alumni.

Global Community

One of Austria’s most international campuses, Modul University Vienna is home to students from more than 70% international students each year.

Studying in English

Modul University Vienna prioritizes internationalization, making English the primary language for both instruction and campus communication.

Small Classes

Modul University Vienna stands for mentorship, and a strong sense of belonging. With approximately 1000 students, we offer intimate class settings averaging between 20-30 students.

Career Services

Modul University Vienna Career Services supports a smooth transition from academia to industry. The university runs Career Days, where you will get a chance to meet HR professionals from various companies from around the globe. Besides, with the help of a diverse alumni network, students can gain access to career counselling, internships, and job placement assistance to help them navigate their career paths and achieve their professional objectives.

Industry connections

The university has strong ties with businesses and organizations around the world. These include big names such as Marriott Hotels & Resorts, Ritz-Carlton Hotel Company, Sheraton Hotels and Resorts, Hilton Hotels & Resorts, OMV, PricewaterhouseCoopers (PwC), Raiffeisen Bank International, Austrian Airlines, and Emirates.

JobTeaser x Modul University Vienna

The university partners with JobTeaser, an online portal that provides a selection of job openings exclusive to Modul University Vienna's students and graduates. The app offers over 10,000 vacancies and internships, more than 150 online and on-site events, and tailored resources and advice that can help you land your dream job.

Best Quality of Living

Ranked as the best city for quality of living for more than 10 years in a row, Vienna brings the ideal mix of events, greenery, spectacular architecture & smart city.

Working in Austria during your studies

Students who are in possession of a valid residence permit for study purposes can apply for an employment permit to work to a limited extent.

Scholarships

Various scholarships are available for our students. Press "Learn More" below for more information about the program and scholarships opportunities.

MORE INFORMATION AND APPLYING

What do I need to apply?

• English Proficiency C1 • Transcript of Records Motivation Letter • 2 Recommendation Letters • CV • Bachelor Diploma* (Min. 3 years)

*Can be provided after admission.

How to learn more and apply?

Press "Learn More" below: