IE University

Master in Market Research and Consumer Behavior

Madrid, Spain

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Format
Full time
Duration
10 months
Tuition fee
37000 €

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This program is a combination of business, marketing, data analytics and consumer behavior, allowing you to gain unique customer insights into the quantitative and qualitative side of market research. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

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Admission requirements

Age
21 / 35 (Min / Max)
Work experience (years)
10 (Max)

Accreditations

AACSB AMBA EQUIS
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Campus

Address: Madrid, Spain