ESSEC Business School

Mastère Spécialisé ® Marketing Management et Digital (MMD)

-, France

Format

Full time

Duration

12 months

Tuition fee

25300 €

Start date

01 September, 2025

Application deadline

12 May, 2025

The course provides a comprehensive understanding of evolving marketing strategies and practices amidst globalization, intensified competition, and technological disruptions. Emphasis is placed on both technical marketing skills and strong managerial abilities to lead interdisciplinary teams and navigate evolving marketing processes.The program offers a solid foundation in marketing techniques and methodologies, including strategic analysis, operational marketing, and budget planning, with a focus on digital transformation, data utilization, AI, sustainability, and entrepreneurship across various sectors like technology, consumer goods, healthcare, luxury, and services. Additionally, students have access to ESSEC's Corporate Chairs, providing further opportunities for professional development and networking.

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