EDHEC Business School

MSc Marketing Analytics

Lille, France

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Format
Full time
Duration
18 months
Tuition fee
27300 €

In a period of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. 

EDHEC’s Master’s in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and knowledge they need to make sound marketing decisions. 

On this 18-month marketing analytics programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Data visualisation softwares and Google Analytics.

Browse other programs by EDHEC Business School

Master in Management in Global Economic Transformation & Technology Master in Management in Business Management MSc Strategy, Organisation & Consulting MSc Entrepreneurship & Innovation MSc Global & Sustainable Business MSc Creative Business & Social Innovation MSc Marketing Management Master in Management in Finance MSc International Finance MSc Financial Engineering MSc Accounting & Finance MSc Corporate Finance & Banking MSc Climate Change & Sustainable Finance MSc Data Analytics & Artificial Intelligence LLM Law & Tax Management Executive EDHEC Global MBA Master in Management - Data Science & AI for Business Online MBA

Admission requirements

Age
19 / 23 / 30 (Min / Avg / Max)
Work experience (years)
1 / 5 (Avg / Max)
TOEFL
92+
IELTS
6.5+

Accreditations

AACSB AMBA EQUIS
Images

Campus

Address: Lille, France